Ultra Fresh® Platinum™ Original Blue™ 6X Laundry Detergent has 6X deep cleaning power with a clean fresh scent that you already love. Whitens and brightens clothes just like that other blue laundry detergent you have used. It's concentrated so it does up to 640 loads per 5 gallon bucket. HE so it's safe for all washing machines and septic systems. Contains no phosphates or bleach.